
Expertise
✦ GTM System Design
✦ Clay Workflow Engineering
✦ AI-Powered Outbound
✦ ICP Definition & Targeting
✦ Cold Email Infrastructure
✦ LinkedIn Outreach (Dripify)
✦ Multi-channel Sequencing
✦ Messaging Frameworks
✦ No-Code Automation
✦ Pipeline Reporting
ICPs
✦ Early-stage B2B startups
✦ Pre-sales-hire founders
✦ SaaS & AI companies
✦ Niche or limited TAM
✦ Building 0-to-1 motion
✦ US, EU, APAC markets
Target Industries
✦ B2B SaaS
✦ AI & No-Code
✦ Sales & MarTech
✦ HRTech
✦ Web3 & Fintech
✦ Professional Services
TrueGTM is a GTM Engineering agency founded in 2025 by Shubh, who brings front-line B2B revenue experience to every engagement.
Before launching TrueGTM, Shubh started as a BDR and quickly scaled into a founding GTM role, building an outbound pipeline from scratch and helping take revenue past the $1M mark. He played a key role in growing Emergent - now valued at $1.5B and past $100M ARR- where he currently leads Enterprise-to-SMB TOFU strategy. Shubh has personally consulted multiple early-stage founders to build their GTM playbook.
TrueGTM sends 1 million+ emails per month for clients across Deeptech, AI, recruiting & staffing SaaS, and IT services. Across 18 clients, the agency has consistently delivered 20 to 30 qualified demos per month, peaking at 110 in a single month. TrueGTM has built a pipeline of over $20 Mn for its clients.
What makes TrueGTM different: most agencies build and own the infrastructure themselves. TrueGTM builds the system directly on the client's own stack, so their team can run and scale it independently, at a fraction of the cost of building an internal GTM engineering function. TrueGTM is a certified expert agency for Instantly, HeyReach, and Clay.
Beyond client work, Shubh runs the GTM Engineering (GTME) Cohort, training sales leaders, sales managers, founders, and senior AEs to build and own their outbound infrastructure. He shares his playbooks with a 12,000+ LinkedIn following and a newsletter read by 1,300+ subscribers.

AI Ark’s 30-day refresh keeps our signals accurate and cut campaign costs by 60%+ versus Apollo. With lookalikes, pre-verified emails, job-change signals, and role mapping built in, we no longer stitch tools together. Add a supportive team, and it’s an easy recommendation for leaner outbound.

Shubh Saxena
Founder
Propel
Helped Propel crack GTM across the US & Europe, enabling & scaling up their infrastructure from CRM, workflows, tools, and GTM-led product changes. TrueGTM helped them book over 320 demos in 3 months, generating a pipeline of over $2 million. They ended up hiring another full-time AE.
KernelDao
Helped KernelDao crack a difficult ICP of asset managers, hedge funds, and finance leaders. Shubh worked with the founder and Chief of Staff to map ICP accounts, increase coverage by 40%, and automate outreach across Telegram, X, Debank, LinkedIn, and email—booking 110 demos in 4 months and helping TVL scale from $300M to $2B+.
Emergent
Currently managing over 1 million signups per month, built the engine that identifies top enterprise deals from the signups, bringing in millions of dollars of pipeline per month. Set up 10+ signals and triggers that source, qualify, and automate reach-outs, delivering over 1500 opportunities over 6 months.